About Triple Lanolin®
In 1956 Robert H. Miller purchased Vienna Beauty Products Co., a manufacturer of professional beauty products located in Chicago. The Company was relocated to Dayton, Ohio. Vienna Beauty Products manufactured numerous products for the salon trade including: permanent waves; shampoos; cream rinses and a hand lotion called Triple Lanolin. In 2014, the company was purchased by BlueCo Brands, and moved to Milwaukee, Wisconsin. BlueCo Brands manufactures well known professional beauty products such as Barbicide, Clippercide, Ship Shape and Lucky Tiger.
Development and History
Salon patrons who received the Christmas favors discovered that Triple Lanolin Lotion was superior to the lotions they were using, and many of them wanted to purchase larger sizes of Triple Lanolin Lotion from their salons. Salon retail sales of Triple Lanolin increased significantly during the 1960’s, but at that time, many salons did not take advantage of the opportunity that salon retailing offered. After the Christmas holidays, Vienna Beauty Products Co. would receive thousands of letters from salon patrons, all asking where they could purchase more Triple Lanolin Lotion.
Consumer demand for Triple Lanolin Lotion was growing as a result of the millions of “purse-size” tubes which were being distributed through beauty salons. Based on the volume of consumer requests, Vienna introduced Triple Lanolin Lotion to the retail drug-store trade in Kentucky, Michigan and Ohio. It became apparent that Triple Lanolin’s brand recognition was strong in the retail market, and that this market offered a great potential for future growth. Over the years, Triple Lanolin’s retail distribution has expanded to all 50 states.
As new trends in skin care have evolved, the Triple Lanolin Skin Care line has grown to include: The Original Triple Lanolin Lotion, Triple Lanolin Aloe Vera Lotion, and most recently, Triple Lanolin Mango Vera Lotion.